Top In-Store Bakery Stats
Freshly baked Sweet Treats are worth nearly £600m annually and growing
82% of the UK population buy into freshly baked (ISB) sweet treats at least once a year
50% of the population have bought a doughnut in the last year
Over a third of the UK adult population have eaten a Danish pastry in 2022
Freshly baked bread in store is worth around £590m annually, with 83% of the population buying it at least once
Baguettes and Rolls are the most popular segments with Savouries and Speciality Breads the fastest growing
Source: Kantar world panel 52w to 27th Nov '22
Headlines you need to know covering the 4 weeks to 30 October 2022
Still the cost of living:
Another record rate (in our data series from 2008 at least) of inflation. Like-for-like prices increasing by 15.7% means shoppers are cutting back with discounters and own label the primary ways of saving money.
Source: Kantar October Retail Round Up 2022
Households are buying -4.4% fewer packs than a year ago. Even comparing against pre covid 2009 volumes are down. Cutting back purchasing to save money? Possibly, but most of the declines are in non-food grocery, suggesting some habit changes.
It's too early to say definitively, but in categories that people only ever buy for Christmas, sales are not ahead of last year. Probably a combination of not being able to splash out in advance and more belief in the supply chain holding up as we move further away from the worst of the pandemic.